Aldi Is Unbundling Grocery Shopping (and Prices). Its U.S. Moment Is Now.
Grocery Shoppers Pay for Niceties, Not Just Groceries Few people realize that when they pay for a basket of groceries, at most leading grocery stores they’re paying for a “bundle.” As in, not just a bunch of food items they will take to their families, but a fair few extra niceties that are “included” in […]
When SaaS Freemium Is Not Free: The Gotcha “Strategy”
Part #1 of 2. Part #2 is published as a separate post to illustrate a “case study” here. The “Free Plan” Challenge Freemium has become table stakes for myriad SaaS companies and the most successful customer acquisition tool for the SaaS industry as a whole. By providing genuine (even if limited) value and a risk-free […]
Costco Prices: Bargains, Brilliance & Brand Consistency
Costco Prices: Can Consumers Get Bargains Off of Bargains? Most consumers don’t know that Costco uses a “secret code” of price endings to communicate (though some astute shoppers and reporters have figured this out long ago). Did you know that prices ending in .97 signal clearance, deep markdown, and generally a bargain even by Costco’s […]
Gross Profit Decomposition Using Transactional Data
By: Armin Kakas. This is a guest post from our partner Armin Kakas on Gross Profit Decomposition. It originally appeared on Armin’s blog with this version edited for consistency. To learn more about our partnership please read our partnership announcement. Explaining Gross Profit Growth Decomposition This week, we’ll dive into another foundational but influential Margin Analytics technique. […]
The Package Insert: An Underrated Pricing & CLV Lever
The Missed Opportunity It’s back-to-school season, and for many of us that means more e-commerce purchases from direct-to-consumer or digital retail stores. Whether it’s this season or any other, I am always puzzled by the relatively high % of packages / consumer brands that miss a seemingly humble, yet important and near-free opportunity to be […]
Disney Puts On A Pricing Strategy Clinic At Parks and Beyond
The Walt Disney Company is putting on a clinic in #pricingstrategy and illustrating the concept of both value-creation and value-harvesting. In their excellent article, reporters Robbie Whelan and Jacob Passy show great depth and coverage of the levers Disney has been pulling to create superior profits with fewer visitors. The article details tactics like semi-firing the annual pass […]
