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Costco Prices: Bargains, Brilliance & Brand Consistency
Costco Prices: Can Consumers Get Bargains Off of Bargains? Most consumers don’t know that Costco uses a “secret code” of price endings to communicate (though
Gross Profit Decomposition Using Transactional Data
By: Armin Kakas. This is a guest post from our partner Armin Kakas on Gross Profit Decomposition. It originally appeared on Armin’s blog with this version
The Package Insert: An Underrated Pricing & CLV Lever
The Missed Opportunity It’s back-to-school season, and for many of us that means more e-commerce purchases from direct-to-consumer or digital retail stores. Whether it’s this
Disney Puts On A Pricing Strategy Clinic At Parks and Beyond
The Walt Disney Company is putting on a clinic in #pricingstrategy and illustrating the concept of both value-creation and value-harvesting. In their excellent article, reporters Robbie Whelan and
The Importance Of Knowing Your Price Elasticities
By: Armin Kakas This is a guest post from our partner Armin Kakas. It originally appeared on Armin’s blog with this version edited for consistency.
(Part #2) You Raised Prices. Demand Is Softening. Now What?
Recap In Part 1 of this series, we suggested 5 potential focus areas for companies facing softening demand. This broader lens applies whether they have
Charging For Return Shipping: Legitimate Value-Based Pricing Strategy
An often overlooked tool for pricing segmentation is ripe for a comeback: charging return shipping fees. It is a worthy tool in the pricing strategy
You Raised Prices. Demand Is Softening. Now What?
The Bull Market for Pricing Actions: Is It Over? That bubble-burstin’ feeling. It’s been a bull market (with some bubble symptoms) for price increases. Some
Footwear Pricing Strategy: Who Will “Just Do It”?
Part 1: Will Footwear Brands Raise Prices In 2022? Many footwear brands have signaled intent to raise prices in 2022, and a select few have
