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Here you will find quality thought on Pricing and other topics from EBITDA Catalyst.

Comparison of Keurig machines and K-Cups, showcasing the repeated pattern of Keurig vs K-Cups.

Pricing Strategy

Keurig’s Pricing Strategy vs Low-Priced Ground Coffee

What is Keurig’s Pricing Strategy to fend off ground coffee from cannibalizing its cash cow K-Cups? 1. The price of reassurance “You can always easily

October 10, 2023

Disney's Strategy: Monetizing Your Attention

ad-supported models

Disney’s Strategy: Monetizing Your Attention — From Premium Subscriptions to Ad-Supported Tiers

Disney’s new motto: getting you and your kids to watch ads … priceless. Disney+ will serve up some expensive pricing magic … again. The economics

May 11, 2023

Death, Taxes and ... Insurance Rate Increases?

insurance premium increase

Death, Taxes and … Insurance Premium Increases?

Note: A version of this article about insurance premium increases appeared in our LinkedIn newsletter, Pricing Power Clarity®. Trust Buffett, it’s a great business It’s

April 7, 2023

The image shows a trojan horse outside the walls of a fortress.

CPG

“CPG Pricing Maps: Boost ROI with Trojan Horse Strategies”

.Note: A version of this article appeared in our LinkedIn newsletter, Pricing Power Clarity®. The “classic” price value maps – refresher & setup In my “part

March 6, 2023

Consumer Brands Pricing

Consumer Brands: Pricing Power Moves for Higher Profits

Note: A version of this article was published in our LinkedIn newsletter, Pricing Power Clarity®. Pricing power – defined broadly In our previous newsletter installments, we

February 7, 2023

Tesla Pricing Strategy

Tesla’s Pricing Strategy: A Taxpayer Subsidy Beggar?

Note: A version of this article is submitted for publication on Seeking Alpha, the world’s largest investor site, where I occasionally contribute on companies that make

January 14, 2023

Value Maps For CPG Pricing Decisions (Part 1)

Consumer Brands Pricing

Value Maps For CPG Pricing Decisions (Part 1)

What are pricing value maps? Pricing value maps are visualization tools that marketers and consulting firms use to illustrate several linked points: Pricing strategy should

January 10, 2023

Image shows business man with pink blinders about to head over the edge of the cliff while holding a pink book and a sign reading "Right Way". In the distance, a blue sign points the opposite direction away from the cliff edge.

Pricing Power

Pricing Power: Part 1 – Searching For A Useful Definition for 2023

“Pricing Power” has become a household term in the last couple of years, as the importance of pricing was revealed and elevated in every corner

January 7, 2023

Image shows logos of EBITDA Catalyst and Revology Analytics logos with a handshake icon, followed underneath by head shots of principals Robert Ribciuc and Armin Kakas.

Company News

EBITDA Catalyst And Revology Analytics Partnership Expands Pricing Expert Network

December 20, 2022. MINNEAPOLIS, MINNESOTA and HUNTERSVILLE, NC – EBITDA Catalyst, a leading middle-market pricing strategy and revenue management advisory firm and Revology Analytics (“Revology”),

December 20, 2022

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